Full Service Marketing Consultant

Situation

Three year old privately owned accounts payable outsource provider led by a charismatic founder and president acknowledged the need to accelerate their business growth and establish favorable strategic basis towards acquisition.

Solution

MarketShare developed the company’s first comprehensive marketing and sales plan. MarketShare identified immediate opportunities to improve profitability, developed and facilitated implementation of effective customer acquisition strategies and tactics, and helped organize and train entire company to create, deliver and communicate customer benefit-based value into every sales event and customer point-of-contact.

Results

Client realized immediate profitability gains, accelerated revenue growth and was acquired by industry leader two years ahead of schedule. MarketShare was subsequently retained by acquiring company to lead and facilitate development of acquiring division’s marketing and sales plan.