New Business Development

Situation

The television division of a leading national communications conglomerate was determined to grow revenues and market share during the late 90’s when advertising spending was soft and revenue growth very hard to get.

Solution

MarketShare worked with corporate and station marketing and sales leadership to develop and support implementation of a new value-added sales strategy to identify and capture non-traditional revenue opportunities.

Results

Client realized a major increase in high margin advertising and sponsorship revenue from new and non-traditional television advertisers.