Strategic Shopper Marketing

Situation

Leading soft beverage company requested assistance with implementation of high level strategy to grow key channel customer volume and revenue.

Solution

MarketShare helped develop a new evolutionary merchandising strategy that was designed to power retail execution of various brand programs and promotion events in several retail channels. MarketShare developed tools to help enable and equip the client’s sales team to understand, embrace and begin integrating the new retail merchandising strategy into their channel customer plans and presentations.

Results

Client has realized significant increases in volume and profitable revenue as the strategy has been implemented with key targeted customers.